There is no average wound market.

The “average” wound market does not exist. A remarkable variety of factors influence differences between markets globally.

We compare the distributions of different wound product sales in different countries, resulting from greater or lesser demand drivers within each. For example, you can see the general, common distribution of products sold in Japan or in the Rest of EU segment (e.g., dominance by traditional wound products) and you may see common themes in trending (e.g. decline of traditional products).

Source: MedMarket Diligence, LLC; Report S254.

The markets for wound products will undergo mixed changes through 2026, but sales generally will continue a low-tech to high tech shift. Traditional products like plain gauzes and dressings, even non-adherent ones, offer low cost and ease of use, but that’s about it. New technologies target the specific deficiencies of plain dressings — infection, moisture control, etc. — and are pulling sales away from them.

Growth of some products in some markets — like negative pressure wound therapy in Germany — show outlier growth rates due to local market dynamics.

China remains the biggest attention-getter due to its size and growth rates. All wound product types will see double digit growth rates annually through 2026, with the exception (just barely) of traditional adherent dressings, to grow at “only” 9%.  Within this high demand region, © 2018, MedMarket Diligence, LLC -- advanced medical technologies are in even higher demand, as shown by the projected growth of bioengineered skin sales.

Source: MedMarket Diligence, LLC; Report S254.

Improvements in technology are expected to drive greater acceptance and use of bioengineered skin, as well as growth factors. Bioactive dressing revenues will be driven by several factors, including clinical proof of efficacy, physicians’ growing comfort with appropriate use of these products, cost-effectiveness, increased availability and patient satisfaction with the results—as well as the aging populations and increase in type 2 diabetes. But ALL of these influencers of wound demand are affected by local market forces and practices.