Technologies in spine surgery are, for the most part, growing in sales worldwide, but some technologies are seeing rather variable growth worldwide, particularly as driven by greater adoption outside the U.S — and in particular in the Asia/Pacific region, where China is and will be contributing to increasingly larger shares of spine surgery device (and other) revenues.
To illustrate, below are the breakouts of a newer segment of the spine surgery products market — balloon kyphoplasty. Data is illustrated on the share of worldwide sales of balloon kyphoplasty by geographic region in 2011 and 2020. While the Americas are seeing only nominal growth (not decline) in this segment, the Asia/Pacific region is seeing dramatic growth. Hence, by 2020, the Americas will represent a substantially smaller share of the the global market than it does in 2011.
Source: “Worldwide Spine Surgery: Products, Technologies, Markets and Opportunities 2010-2020”; Report #M520, MedMarket Diligence.