MedMarket Outlook: Technologies Highlight Advances and Precipitate Even MoreProduct developments with the potential to dramatically alter the landscape of both patient care and manufacturer market shares are numerous. They take many forms, from pure device, biotech or pharmaceutical to endless combinations of them all. Device technologies also represent a unique platform for health care delivery beyond simple device, drug-coated or other device hybrids.In any industry, there are many wildcard technologies — innovations envisioned to enable radical solutions to problems, thereby turning current markets on their heads. The medical technology industry is not only no exception, but is as good an example of this as any. Here we consider examples for illustration:Implantable Wireless Biosensors
The University of Rochester Medical Center and an associated startup (Physiologic Communications LLC) is working on producing implantable wireless biosensors that will be integrated with living cells in order to detect and report on localized physiologic and chemical changes. Moving beyond the idea of implantable miniature drug delivery chips (e.g., MicroCHIPS), these devices will be hybrids of devices and cells such that the cells remain viable as a component of a miniature electronic chip. Localized physiologic conditions can be monitored — the presence of specific proteins, ion concentrations or changes — or in the technology’s more advanced potential therapeutics can be delivered directly or the biosensor can trigger delivery by other localized devices (e.g., a defibrillator or pacemaker). The devices also hold potential for in vitro drug testing in order to test new drug candidates prior to animal or human trials.
The ability to integrate devices with biologics and, indeed, viable cells has profound implications for technology development, particularly because the end result of doing so is to compensate for some of the inherent limitations of medical devices:
- Medical technology is eminently invasive. Just as laparoscopy was a radical improvement over traditional open surgery due to its ability to greatly reduce invasiveness, the advent of implantable technologies, which might ultimately be implanted via catheter, syringe or other relatively non-invasive techniques, if only for diagnostic or monitoring purposes, harbors the potential to similarly reduce the invasiveness of medical technologies.
- Medical technology, and devices in particular, is an arm’s length proposition. Once a medical device is implanted, it is largely hidden. If the device can be revealed real-time by integrating sensors with cells as well as the device itself, then the resulting knowledge by the clinician (and the manufacturer) can enable multiple improvements in the device’s performance. This would include optimizing placement of the device during implantation (e.g., to augment fluoroscopic guidance), alerting to changes in status of the device or the device’s environment to alert the clinician to impending device failure, change in patient status requiring intervention or other local changes.
- Medical technology is symptom-oriented. Medical devices are innately crude — this is not to detract from their sophistication of design, but metal, polymer or even more advanced material construction is frequently designed to, at best, minimize inflammation or other clinical sequellae. Understanding the nature of the deviceâ€™s environment with which it actively or passively interacts is paramount to improving device performance.
The erosion of the differences between devices, drugs and biologics is furthered by advances of those described above. Wireless, living cell biosensors may soon have the capacity to be “aware of” and respond to local physiologic conditions by administering therapeutics or other intervention. Non-invasiveness versus Minimal Invasiveness
Despite the best intentions of drugs, biotech and medical devices, it frequently becomes necessary to intervene with a surgical solution. Laparoscopy and thoracoscopy have already demonstrated that surgery can be made drastically less invasive. However, even the minimal invasiveness of “keyhole” surgery is still invasive and can therefore be improved upon.Â Minos Medical (Irvine,
Analogously, cardiovascular applications are similarly evolving away from invasive surgical procedures such as traditional coronary artery bypass graft (CABG) to percutaneous interventional procedures and even to percutaneous CABG (originally developed by TransVascular, Inc., acquired in 2003 by Medtronic).
The balance of care is shifting away from traditional surgery toward laparoscopic, endoscopic and percutaneous procedures, a trend driven by innovations that enable procedures to be done less invasively or non-invasively and with competitive outcomes. Healthcare is thereby shifting away from surgeons and toward gastroenterologists, interventional cardiologists and other non-surgical specialists, a fact enabled by and of great interest to manufacturers.
Ultimately, however, true non-invasiveness is an achievement that may well not be possible with any type of medical technology at all, but only with orally, nasally, topically or other non-syringe administered drugs.
Removing the veil
Gaining a more intimate picture of structures and processes at the cellular level and below is another advance that will augment the ability of health care to understand and intervene. In September, Nikon Corporation held its “Small World” international light microscopy photo competition, with this yearâ€™s winning image of the nuclei of a mouse colon cells, a picture taken by Dr. Paul Appleton, of the University of Dundee (UK). The picture was selected due to its originality, visual impact and, in particular, its informational content, which was that it was judged to help elucidate regulation of cellular changes and their involvement in the development of colon cancer.
The inability to directly see processes at the cellular and molecular levels has been, in some ways, the catalyst for truly innovative experiments that elucidate structure, function, dynamics, causality and other answers in medical science. But, with so many advances in imaging technology (X-ray, MRI, SPECT, etc.), combined with increased understanding (from other technologies) of the nature of cellular and molecular processes, a multitude of discoveries must be pending in medical science that will remove the veil from healthy and pathological processes and open the doors to treatments — drug, biotech, device and others — that we have not yet envisioned.
We have highlighted in past MMO columns that discoveries in medical sciences and advances in the development of more effective treatments are increasingly coming as a result of synergy gained between multiple scientific disciplines, as well as through the contribution of information technologies that can reveal what is significant, even when we are not looking for it. But it is the aggressive development of seemingly unrelated innovations that not only produces new treatments — even cures — but also furthers the trend toward more and greater advances.
Physiologic Communications, Inc. — Rochester, NY; http://physiocomm.com (under construction)