Wound management products sell at different rates regionally

The global market for wound management products — like most medtech markets — is dominated by sales in Europe and, in particular, the Americas.  Most new medical technology, with few exceptions, emerges first in these western markets, then migrates to other, developing markets. But the migration of technologies to markets outside the U.S. and Europe varies on the basis of differences in product demand, barriers to adoption and other constraints or drivers.

One expects to see the global market for wound management products to reflect the distribution like the following:

wound-region-product-sales

Source: Worldwide Wound Management Market 2012-2020; Report #S249.

But the makeup of the wound management market in different regions (as well as specific countries) is less predictable:

wound-region-product-pct

Source: Worldwide Wound Management Market 2012-2020; Report #S249.

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