High and low growth sales of wound care products geographically

MedMarket Diligence, LLC, has published, “Wound Management, Worldwide Market and Forecast to 2020: Established and Emerging Products, Technologies and Markets in the Americas, Europe, Asia/Pacific and Rest of World.” Report #S249.

The global wound management market stands at $11.9 billion constituted from sales of the following product types:

  • Traditional Adhesive Bandages
  • Traditional Gauze Bandages
  • Non-Adherent Bandages
  • Film Dressings
  • Foam Dressings
  • Hydrogels
  • Hydrocolloids
  • Alginate Dressings
  • Anti-microbial Dressings
  • Negative Pressure Wound Therapy
  • Bio-engineered Skin & Skin Substitutes

We have assessed the historic and forecast sales of each of these product types in each of the following countries/regions:

  • Americas
  • USA
  • Latin America
  • Rest of North America
  • Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Italy
  • Rest of Europe
  • Japan
  • Korea
  • Rest of Asia-Pacific
  • Rest of World

In the aggregate, meaning for the total revenue of all wound care product segments worldwide, the forecast growth in revenues from 2012 to 2020 is projected to be a very modest 5.9%.  This indeed represents some well-established wound care product types with large existing revenues and, since these types have minimal innovation, very low growth rates (e.g., traditional adhesive bandages).

However, obscured in the aggregate global wound management market is the growth of specific product types growing much faster (but at lower current volume), especially in select geographic markets.  To reveal opportunities in the global wound care market, we have detailed the breakdown of the forecasted wound care product sales of each specific product type in each specific geographic market.

At the low end of this view, with the lowest growth rates for geographic region and product type combination, we can reveal the following compound annual growth rates in wound management revenues from 2012 to 2020:

Geography -- Product SegmentCAGR, 2012-2020
United Kingdom -- Traditional Gauze Bandages

0.75%

France -- Traditional Gauze Bandages

0.87%

USA -- Traditional Gauze Bandages

1.00%

Rest of North America -- Non-Adherent Bandages

1.08%

Rest of Europe -- Traditional Gauze Bandages

1.12%

Spain -- Traditional Gauze Bandages

1.12%

Japan -- Non-Adherent Bandages

1.12%

United Kingdom -- Non-Adherent Bandages

1.12%

Americas -- Traditional Gauze Bandages

1.22%

Source: Report #S249; MedMarket Diligence, LLC

At the high end, with the highest rates of wound care sales growth in geographic-product combinations are the following:

Geography -- Product SegmentCAGR, 2012-2020
Rest of Asia-Pacific -- Alginate Dressings

62.37%

Asia Pacific -- Alginate Dressings

34.27%

Rest of Asia-Pacific -- Bioengineered Skin & Skin Substitutes

34.25%

Rest of Asia-Pacific -- Foam Dressings

30.91%

Rest of Asia-Pacific -- Hydrocolloids

25.00%

Rest of Asia-Pacific -- Hydrogels

22.43%

Asia Pacific -- Bioengineered Skin & Skin Substitutes

20.30%

 Source: Report #S249; MedMarket Diligence, LLC

As you can anticipate from the number of geographic areas (15) and product types (11), this results in 165 combinations of geographic areas and product types (not including the totals of each).  There is nearly a continuum of growth rates between the high and low.

 

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