Wound management: one market, multiple technologies, high growth

The market for wound management includes many products that fall into more than one category. For summary purposes, product-based revenues can be assembled into categories including fabric dressings, first aid dressings, dressings and internal wound management products for surgery, advanced wound management products, active pharmaceutical wound care products, tissue engineering, physical therapies for wound care, and pressure relief products and skin treatments, for preventative wound management.

The advanced wound management segments within the total wound management market  generated $5.2 billion in revenues in 2008, and is forecast to grow to over $16 billion by 2017. 

Dressings can be divided into categories using a number of different classification systems. In this report we focus our product, marketing, and technology review on the category known as Advanced Wound Management. This includes film dressings, hydrocolloids, foam dressings, alginate dressings, hydrogels, non-adherent dressings, antimicrobial dressings, cleansing and debridement products, tissue engineered products, pharmacological products, (including pain control, antibiotics, growth factors, non-growth factor modulators, gene therapy, and scarring modulators), physical treatments (like pressure devices, hydrotherapy, electrical stimulation, electromagnetic stimulation, ultraviolet therapy, hyperbaric oxygen therapy, mechanically assisted wound closure devices, ultrasound, laser and information systems. Some of these product categories are well established; others are in development.

The first rank of companies with a significant involvement in advanced wound management includes Systagenix (formerly the Professional Wound Care business of Ethicon/Johnson & Johnson), Smith & Nephew, and Kendall (formerly a division of Tyco, now part of Covidien). These companies all offer a comprehensive range of advanced wound management products.

In the second tier are a group of companies that offer a strong comprehensive portfolio of products, but the companies are smaller and often do not have the same geographical reach. This second tier of companies includes Coloplast, Hollister, Lohmann, Molnlycke, Medline, and others.

A number of specialist wound care companies focus on one or a select range of approaches including antimicrobial wound dressings, skin substitutes that promote burn healing, devices that actively promote wound healing (e.g., by supplying hyperbaric oxygen) and products designed to reduce the pain and odor sometimes associated with chronic wounds. A prominent example in this group is Kinetic Concepts Inc., which has forged an important market niche with its products design to treat wounds by negative pressure.

In addition to these companies the supply chain includes a large number of distributor companies that are not comprehensively covered in this report. These distributors service the eventual practitioner customers for wound management products.

See MedMarket Diligence Report #S247:  "Worldwide Wound Management, 2008-2017: Established and Emerging Products, Technologies and Markets in the U.S., Europe, Japan and Rest of World."

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